Ready to sweeten up your school bag? Say hello to the Hello Kitty Friends Sweet Treats Backpack Buddies – an adorable collection of blind bag surprises featuring your favourite Sanrio characters in charming dessert-inspired designs.

Each blind bag contains one mini keychain figure from a lineup of Hello Kitty's closest friends - My Melody, Pompompurin, Badtz-Maru, Kuromi, Keroppi, Cinnamoroll, as well as the iconic Hello Kitty herself.

Keep your eyes peeled for the extra special Hello Kitty macaron-shaped buddy, exclusive to this series!

Clip them onto your backpack, pencil case, or keys and take a little piece of cuteness with you wherever you go. With so many fan-favorite friends to collect, these Backpack Buddies are a must-have for Sanrio lovers of all ages.

9 adorable backpack buddies to collect (including a rare Hello Kitty macaron-shaped buddy)
1 backpack buddy in each pack
Customise your backpack with these dessert-inspired designs
Officially licensed Sanrio product